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<rss xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><atom:link rel="hub" href="http://tumblr.superfeedr.com/" xmlns:atom="http://www.w3.org/2005/Atom"/><description></description><title>Placecast Blog</title><generator>Tumblr (3.0; @placecast)</generator><link>http://blog.placecast.net/</link><item><title>Resource Launches Mobile Wallet, In Partnership with Placecast</title><description>Resource launched is first-ever mobile wallet offering last week at the Open Brand Summit. The...</description><link>http://blog.placecast.net/post/50664735498</link><guid>http://blog.placecast.net/post/50664735498</guid><pubDate>Fri, 17 May 2013 11:20:00 -0700</pubDate></item><item><title>Women in Location (LBX Journal)</title><description>Check out this one-of-a-kind publication. The perspectives from these 18 dynamic women, including...</description><link>http://blog.placecast.net/post/45199547978</link><guid>http://blog.placecast.net/post/45199547978</guid><pubDate>Tue, 12 Mar 2013 10:53:00 -0700</pubDate><category>women</category><category>location-based</category></item><item><title>Why Credit Card Companies Need Some Madison Avenue Style</title><description>Alistair Goodman (AllThingsD) - In 2012, companies like PayPal, Google and Apple made major...</description><link>http://blog.placecast.net/post/42615188239</link><guid>http://blog.placecast.net/post/42615188239</guid><pubDate>Fri, 08 Feb 2013 15:10:02 -0800</pubDate><category>payments</category><category>credit card companies</category><category>mobile payments</category><category>mobile advertising</category></item><item><title>Placecast partners with SocialVibe to combine geolocation and virtual currency</title><description>A new partnership between digital ad company SocialVibe and Placecast integrates SocialVibe’s...</description><link>http://blog.placecast.net/post/38323508326</link><guid>http://blog.placecast.net/post/38323508326</guid><pubDate>Wed, 19 Dec 2012 12:29:00 -0800</pubDate></item><item><title>Card-Linked ShopAlerts
In an ever-changing technology...</title><description>&lt;iframe src="//www.tumblr.com/video/placecast/38322467001/400" id="tumblr_video_iframe_38322467001" class="tumblr_video_iframe" width="400" height="225" style="display:block;background-color:transparent;overflow:hidden;" allowTransparency="true" frameborder="0" scrolling="no" webkitAllowFullScreen mozallowfullscreen allowFullScreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;h1 id="watch-headline-title"&gt;&lt;span class=" yt-uix-expander-head" title="Card-Linked ShopAlerts"&gt;Card-Linked ShopAlerts&lt;/span&gt;&lt;/h1&gt;
&lt;p&gt;&lt;span&gt;In an ever-changing technology environment, Placecast has found a way to provide consumers with the savings and discounts they want at the moment of purchase with card-linked offers. Card-linked offers provide consumers the opportunity to opt into savings programs from credit card companies, mobile operators, or retailers. When consumers are nearby participating merchants, offers can be triggered, delivered to their phones, and redeemed by using a registered credit card.&lt;/span&gt;&lt;/p&gt;</description><link>http://blog.placecast.net/post/38322467001</link><guid>http://blog.placecast.net/post/38322467001</guid><pubDate>Wed, 19 Dec 2012 12:14:40 -0800</pubDate></item><item><title>Join Placecast for a mobile case study workshop with Citibank, AT&amp;T, Catalina Marketing and Resource Interactive</title><description>We are excited to be hosting a workshop panel at the Money2020 expo next week in Las Vegas, NV.
If...</description><link>http://blog.placecast.net/post/33902587501</link><guid>http://blog.placecast.net/post/33902587501</guid><pubDate>Fri, 19 Oct 2012 11:06:21 -0700</pubDate></item><item><title>Placecast Launches ‘Card-Linked ShopAlerts’, Leveraging Powerful Patent + Geofencing Technology to Deliver Performance-based Mobile Marketing</title><description>Card-Linked ShopAlerts delivers measurable redemption rates and solves key pain-point around...</description><link>http://blog.placecast.net/post/33846551769</link><guid>http://blog.placecast.net/post/33846551769</guid><pubDate>Thu, 18 Oct 2012 12:02:16 -0700</pubDate></item><item><title>Webinar on Sept. 20 - Behind the Geofences: Research insights from Kiehl's and other location-based mobile marketing campaigns</title><description>As the ubiquity of smartphone devices grows, so does the interest and acceptance of location-based...</description><link>http://blog.placecast.net/post/31298854099</link><guid>http://blog.placecast.net/post/31298854099</guid><pubDate>Mon, 10 Sep 2012 16:29:57 -0700</pubDate></item><item><title>Parents Outpace all other U.S. Adults When it Comes to Embracing Mobile Shopping, Marketing and Couponing</title><description>Here is the third installment of results released from a survey conducted online by Harris...</description><link>http://blog.placecast.net/post/29568170702</link><guid>http://blog.placecast.net/post/29568170702</guid><pubDate>Thu, 16 Aug 2012 12:57:00 -0700</pubDate></item><item><title>The Alert Shopper III: How consumers really feel about data privacy</title><description>Last week Placecast released the results of its latest survey conducted by Harris Interactive titled...</description><link>http://blog.placecast.net/post/28146922555</link><guid>http://blog.placecast.net/post/28146922555</guid><pubDate>Fri, 27 Jul 2012 13:40:00 -0700</pubDate></item><item><title>ShopAlerts Wallet: Offers + Transactions
Consumers demand a...</title><description>&lt;iframe src="//www.tumblr.com/video/placecast/26005063775/400" id="tumblr_video_iframe_26005063775" class="tumblr_video_iframe" width="400" height="225" style="display:block;background-color:transparent;overflow:hidden;" allowTransparency="true" frameborder="0" scrolling="no" webkitAllowFullScreen mozallowfullscreen allowFullScreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;p class="MsoNormal"&gt;&lt;strong&gt;&lt;span&gt;ShopAlerts Wallet: Offers + Transactions&lt;/span&gt;&lt;/strong&gt;&lt;span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;Consumers demand a mobile wallet solution that lets them receive, save and use offers for wallet purchases in a single experience. The ShopAlerts Wallet provides this end-to-end solution. &lt;/span&gt;&lt;/p&gt;&lt;/p&gt;</description><link>http://blog.placecast.net/post/26005063775</link><guid>http://blog.placecast.net/post/26005063775</guid><pubDate>Wed, 27 Jun 2012 09:10:05 -0700</pubDate></item><item><title>Now delivering location-based offers tied to mobile payments: Placecast launches the first-ever white-label HTML5 Mobile Wallet </title><description>Placecast announces the launch of its latest product: an innovation in the mobile space that...</description><link>http://blog.placecast.net/post/26004996965</link><guid>http://blog.placecast.net/post/26004996965</guid><pubDate>Wed, 27 Jun 2012 09:08:49 -0700</pubDate></item><item><title>ShopAlerts Hits 10M Active Users as Placecast Expands into Mobile Payments with a New CFO, and Opens up Offices in Europe</title><description>Placecast announces a major milestone today: the company’s geofence marketing platform ShopAlerts...</description><link>http://blog.placecast.net/post/25032273880</link><guid>http://blog.placecast.net/post/25032273880</guid><pubDate>Wed, 13 Jun 2012 10:58:00 -0700</pubDate><category>Mobile Payments</category><category>ShopAlerts</category><category>placecast</category><category>TxVia</category><category>Geofence</category><category>Mobile Monetization</category><category>Mobile Marketing</category></item><item><title>Pizza Hut’s location-based mobile campaign ‘4.4 times more effective than TV’</title><description>Pizza Hut is seeing great success from its location-based mobile campaign with O2 more in the U.K....</description><link>http://blog.placecast.net/post/24161013054</link><guid>http://blog.placecast.net/post/24161013054</guid><pubDate>Thu, 31 May 2012 17:10:00 -0700</pubDate><category>O2 more</category><category>Pizza Hut</category><category>Mobile Marketing</category><category>ShopAlerts</category><category>O2 Media</category></item><item><title>Placecast Named OnMobile Top 100 Winner</title><description>Placecast is honored to be chosen by AlwaysOn as one of the 2012 OnMobile Top 100 winners. Companies...</description><link>http://blog.placecast.net/post/24006073169</link><guid>http://blog.placecast.net/post/24006073169</guid><pubDate>Tue, 29 May 2012 11:08:00 -0700</pubDate></item><item><title>Customers love O2 more: the program reaches 10 Million users</title><description>The O2 More program, powered by Placecast’s ShopAlerts, gets more love from its customers as the...</description><link>http://blog.placecast.net/post/22809426798</link><guid>http://blog.placecast.net/post/22809426798</guid><pubDate>Thu, 10 May 2012 17:06:00 -0700</pubDate></item><item><title>Nearly 40% of U.S. Adult Mobile Phone Owners Say Making Purchases via their Device is Important, as Phone is Seen Increasingly as a Commerce Tool </title><description>Placecast publishes results from the third wave of a series of polls conducted by Harris on behalf...</description><link>http://blog.placecast.net/post/22340987639</link><guid>http://blog.placecast.net/post/22340987639</guid><pubDate>Thu, 03 May 2012 14:42:00 -0700</pubDate></item><item><title>The old adage “Location, location, location” has a whole new meaning; Mobile users worldwide demand more location-based services</title><description>With smartphone adoption and usage on the rise, the demand for location-based services is...</description><link>http://blog.placecast.net/post/21807677957</link><guid>http://blog.placecast.net/post/21807677957</guid><pubDate>Wed, 25 Apr 2012 15:30:00 -0700</pubDate></item><item><title>Text Tops Smartphone Usage, While Check-Ins Decline</title><description>Insight Express released the latest update to its quarterly Digital Consumer Portrait which reveals...</description><link>http://blog.placecast.net/post/16193868217</link><guid>http://blog.placecast.net/post/16193868217</guid><pubDate>Fri, 20 Jan 2012 15:34:00 -0800</pubDate></item><item><title>Hyperlocal Becoming a Reality</title><description>Hyperlocal is defined by place and time – and these same factors are the key to relevance for much...</description><link>http://blog.placecast.net/post/15740529534</link><guid>http://blog.placecast.net/post/15740529534</guid><pubDate>Thu, 12 Jan 2012 14:23:00 -0800</pubDate></item></channel></rss>
