August 23, 2011
Placecast Launches Location-Based Push Notifications – A New Feature to Help Retailers Drive Engagement with Apps
Yesterday we announced that our ShopAlerts platform can now be integrated with any smartphone app to offer shoppers location-based push notifications when a consumer is near a store and the app is not on. ShopAlerts is a service that delivers real-time notifications based on geofences about deals, offers, and events in the shopper’s immediate area to any phone. With the new feature, retailers deploying apps can encourage consumers to use their app, visit a nearby store or event, and generate higher engagement around offers and specials – bringing consumers “back to the app”.
This continues to reinforce a key element of our value proposition – ShopAlerts as an automated, intelligent program that works on any phone and that consumers see as a valuable service. Now any retailer that has an app strategy can take advantage of ShopAlerts on any phone and also extend the reach and engagement of their app.
You can read more about this new feature here: http://techcrunch.com/2011/08/22/placecast-brings-location-based-shopping-alerts-to-smartphone-apps/
