July 9, 2010
Internet Retailer: Mobile alerts get young women into stores—where some even buy
Internet Retailer’s article about Placecast’s research with Harris Interactive regarding the impact of location-based mobile marketing…
“Location-based mobile alerts have led a third of women 18 to 34 to visit a store, according to a recent survey. And 27% of that demographic said that mobile messages have impacted their decision to buy in a physical store.
The poll, conducted from May 17 to19, surveyed 2,046 U.S. adults 18 and older, including 1,710 who own a cell phone and/or a smartphone. It was conducted by Harris Interactive and commissioned by location-based ad company Placecast. It studied opt-in mobile marketing messages only….”
Click here to read the full article:
Mobile alerts get young women into stores—where some even buy
