June 2, 2011
Placecast’s Innovation Recognized by Forrester Research
Today Placecast got a mention for innovation in location-based services by Forrester analyst Thomas Husson. On the Forrester blog, Husson wrote an article titled ‘Mobile Is Bridging The Digital And Physical Worlds: It Is Time To Invent New Product And Services’ and noted Placecast’s relationships with operators, which bring location-based mobile ads to a mass audience. Husson writes, “There are plenty of new opportunities opening up when you center your approach around the notion of context, trying to invent new product and services that will tie together places, brands, and consumers… Thanks to interesting technologies and platforms such as Placecast, operators too are joining proximity marketing.” This convergence is central to our mission, and we look forward to further Forrester research in the area of LBS.
