May 3, 2011
Placecast on CNET/CBS News: Opt-in and Transparency
In this CNET/CBS News interview, Placecast CEO Alistair Goodman talks about the importance of consumer choice and protecting privacy when delivering mobile marketing messages. “We use the location provided by the carrier networks to be able to deliver you a message when you’re nearby something that’s interesting… In the case of our ShopAlerts programs, consumers double opt-in, they can opt out at any time and we only use location information to send you an offer.”
http://cnettv.cnet.com/how-mobile-tracking-can-benefit-consumers/9742-1_53-50104254.html
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