March 11, 2010
“Retail Goes Mobile: Finding New Consumer Connections through Mobile Devices,” Free Webinar Hosted by Placecast
Retailers are constantly looking for ways to leverage the unprecedented access they have through an always-on device and Placecast is proud to host Kathryn Koegel, President of Primary Impact Research, as she shares valuable perspectives on how marketers can increase brand loyalty and sales with innovative mobile solutions thought a webinar open to the public.
The webinar, entitled “Retail Goes Mobile: Finding New Consumer Connections Through Mobile Devices,” focuses on the latest research on mobile marketing within the retail sector. The Placecast-hosted event is aimed at further educating retailers on how to drive in-store foot traffic and sales through mobile marketing.
“Mobile phones now have consumer penetration rates that surpass the Internet – the media force that revolutionized retail behavior in the last decade,” says Koegel. “Marketers need to grasp the implications of ‘go-anywhere media,’ which is what mobile phones represent. Consumers are using their phones to do everything from research products to check competitor retail pricing – even from within store locations,” continued Koegel. “New techniques have been developed that enable retailers to use location to increase the relevance of marketing communications. But this is also the most permission-based of all marketing disciplines, and marketers need to learn mobile best practices to ensure ongoing consumer engagement.”
“Retail Goes Mobile: Finding New Consumer Connections through Mobile Devices” will cover:
• Consumer Purchase Behavior Trends
• Media Consumption Changes: The growing shift from print to digital media with wireless access
• The Mobile Device Revolution: Is it a smartphone or a multi-media device?
• Reaching Key Demographics Through Mobile
• The Implication of Anywhere Media Driving Retail Results through Location- based Mobile Tactics
Kathryn Koegel is a noted expert in digital marketing, and has created work accepted and published by The ARF and ESOMAR. Her company, Primary Impact Research, focuses on data insight development for agencies and marketers. She is currently at work on a whitepaper called The State of Mobile Marketing: Benchmarks & Best Practices, which will be published in May.
The webinar will take place on March 18th at 12noon ET/9 am PT. Learn more at http://www.placecastwebinar.com/
