March 31, 2011
Placecast Does SXSW, Talks Geofencing with WebProNews
Placecast CEO Alistair Goodman presented a well-attended session at South by Southwest (SXSW) titled “Building Fences in the Sky”. In this interview with WebProNews, Placecast talks about geofencing, the success of the company’s ShopAlerts platform, partnerships with AT&T and O2, mobile deals and how to achieve scale, and the growth and future of LBS:
http://videos.webpronews.com/2011/03/30/what-placecast-is-doing-for-mobile-marketing/
