March 24, 2011
Placecast at CTIA
Mobile Commerce Daily posted an interesting wrap-up of the “Hit the Target: Location-Based Advertising” panel that Placecast participated in yesterday at CTIA Wireless 2011.
The surge of interest in moving beyond apps and tapping into scalable, location-based deals and offers via SMS has been tremendous, and the ShopAlerts programs we’ve been running with retailers such as The North Face and White House Black Market provided great insights for the discussion around consumers exchanging their real-time locations for valuable deals and promotions. Much was also discussed about moving LBA into programs from carriers.
For the full post, click here: Location-based mobile offers key to driving in-store visits: CTIA panelist
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