February 28, 2011
AT&T & Placecast: ShopAlerts Goes Mainstream in the U.S.
Today we are announcing our partnership with AT&T, one of the largest and most innovative carriers in the United States.
ShopAlerts by AT&T are special offers delivered to consumers via their mobile phones when they are near participating stores or brands. To start, the unique location-based mobile messaging service will be available for pilot groups of AT&T customers in New York, Los Angeles, Chicago, and San Francisco who have opted-in to receive such messages. Participating brands include HP, Kmart, JetBlue, SC Johnson, Kibbles ‘n Bits, Nature’s Recipe, and the National Milk Mustache “got milk?” Campaign. We expect to add more brands over the coming months as the program grows.
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AT&T is the first U.S. mobile carrier to offer a large-scale, location-based mobile marketing program to consumers and advertisers. Our partnership combines the Placecast technology platform with the location-based experience we’ve gained from both our trial and commercial programs with AT&T’s customer base, its network, and AT&T’s strong relationships with brands and agencies. We’re excited to be working with AT&T and look forward to bringing location-based services to consumers across the U.S.
New York Times