October 19, 2012
Join Placecast for a mobile case study workshop with Citibank, AT&T, Catalina Marketing and Resource Interactive
We are excited to be hosting a workshop panel at the Money2020 expo next week in Las Vegas, NV.
If you are not familiar with this particular expo - Money2020 is the highest profile payments show to date with over 2,000 registered attendees and 300+ senior-level speakers from the payments industry including Suze Orman (CNBC), Osama Bedier (VP at Google), Don Kingsborough (VP at PayPal), Alpesh Choksi (President at American Express), Ed McLaughlin (Head of Mobile, Mastercard), Ken Worzel (SVP at Nordstrom).
WHAT MOBILE PAYMENTS CAN LEARN FROM THE ADVERTISING INDUSTRY
The panel is a mobile case study that offers a perspective on how mobile offers with drive mobile payments.
As the mobile payments space has evolved, the industry has coalesced around the idea that mobile wallet adoption by consumers will be driven by additional services and not by replacing plastic cards. The services that consumers will find valuable include loyalty programs and mobile offers targeted by proximity to a store, user preferences and even ‘spend graph’ data. What is typically missing in this discussion is what the buyers – bricks and mortar merchants and product manufacturers who distribute through retail – want from these offers and loyalty programs. In this panel you will hear from key stakeholders from the advertising value chain who have run actual location-based mobile offers programs. Topics that will be covered include the value to merchants, how payments have changed the value equation for mobile offers and loyalty, what it will take to bring the massive CPG and product coupon budgets into mobile, and the future roles of ad agencies and payment networks.
Blair Swedeen, SVP of Strategy and Business Development here at Placecast will be moderating the panel alongside the following speakers:
- John Caron, VP, Catalina Marketing
- Richard Char, Managing Director, Enterprise Payments, Citibank
- David Anson, Director, AT&T AdWorks
- Johann Huber-Gutierrez, Director, Resource Interactive
Join us for the panel on Monday Oct 22 at 9:30 AM (Room: Bristlecone 3/4) or visit us at our kiosk #35 on the exhibit floor! (see agenda)
See you there!blog comments powered by Disqus