September 10, 2012
Webinar on Sept. 20 - Behind the Geofences: Research insights from Kiehl’s and other location-based mobile marketing campaigns
As the ubiquity of smartphone devices grows, so does the interest and acceptance of location-based marketing. However, can retailers and marketers take advantage of these opportunities and adapt to this ever-evolving channel?
Sponsored by Placecast, this hour-long webinar on Thursday, Sept. 20 at 2 p.m. to 3 p.m. ET will offer expert advice on location-based marketing, as well as case studies on Kiehl’s and other brands.
Topics of discussion include:
- Data on consumer acceptance of location-based marketing from the latest Harris poll titled “The Alert Shopper III”
- A set of best-practice tips for location-based marketing
- A case study of how skincare retailer Kiehl’s used location-based SMS marketing to increase customer loyalty and drive incremental purchases
- The future of mobile marketing: From SMS to mobile wallets – where is the industry headed?
Panelists
Alistair Goodman, CEO, Placecast
Kathryn Koegel, chief of insights, Primary Impact
Frances Grant, vice president of marketing, Kiehl’s
Tory Diamond, director of CRM, Kiehl’s
To register for this FREE webinar, click here.
(Source: mobilecommercedaily.com)
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