December 7, 2010
Ever-Increasing Mobile Usage as 2010 Wraps
More and more consumers are using their mobile phones to send texts, according to a new comScore report – now 68.1% of all mobile subscribers are texting, a 2.1% change in just a three-month time period. As we expect that number to continue to grow, using SMS for location-based mobile marketing continues to gain traction as the most effective way to reach consumers at scale.
We’re definitely thrilled to see that mobile phone users are also increasingly using the browsers on their phones, and the use of social networking and apps only increases the importance of the idea of phones as keeping consumers ever-connected:
As we’ve seen in our own research, SMS continues to be the optimal medium for reaching consumers across all ages and demographics, and we expect the number of those using text messages as a primary mode of communication to keep increasing into 2011.
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