November 16, 2010
Congratulations, Starbucks!
Today, Starbucks was named 2010 Mobile Marketer of the Year, and its use of Placecast’s location-based mobile platform was cited first as one of its top efforts at creating a comprehensive mobile strategy and building a robust database. Starbucks was one of the first brands to utilize O2 More, a program launched by O2 in the UK that allows brands to deliver targeted, relevant messages to consumers through Placecast’s technology. Using our platform, O2 and Starbucks have created geo-fences around supermarkets and coffee shops that sell the Starbucks VIA Ready Brew.
When consumers are located within those geo-fences, customized offers tied to those locations are delivered in efforts to promote the new product line. With more than one million consumers opted in to receive these messages, Starbucks is able to more effectively drive sales and strengthen brand loyalty through highly targeted messages powered by Placecast. Keep up the good work, Starbucks!
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