December 6, 2011
Placecast and DDR Launch ValuText Alerts
DDR (NYSE: DDR) announced the launch of ValuText, a location-based mobile marketing service. Consumers who visit shopping centers owned by DDR will receive text messages offering deals from any one of the hundreds of retailers in each of those malls. ValuText is the brainchild of Denver-based Cohn Marketing and is a unique program that couples physical retail assets with state-of-the-art, location-based mobile marketing. Placecast’s technology platform powers the program, which sends offers to opted-in shoppers once they are located within geofences around the shopping centers.
Video showing how ValuText works: http://www.youtube.com/watch?v=zsxqhAkRmf4
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Read more about the program in The New York Times: http://mediadecoder.blogs.nytimes.com/2011/12/04/text-messages-to-woo-patrons/?ref=media
