November 29, 2011
Placecast Expands Partnership with Telefonica’s O2 to Ireland
Through a partnership with Placecast, O2 has become the first operator in Ireland to offer large-scale location-based mobile marketing services. The service enables brands to deliver relevant promotional text and picture messages to opted-in consumers in a more targeted, engaging, and effective way than ever before. O2 is using Placecast’s ShopAlerts platform to reach their subscribers. More than 6 million subscribers are already actively using the O2 program in the UK.
This program is testament to the forward-thinking and innovative approach that O2 and Telefonica are pursuing in digital media. Placecast is pleased to be partnering with them to bring location-based mobile marketing to Ireland.
You can read more about this program here: http://bit.ly/rVoJFr
