October 13, 2010
ShopAlerts Hits the UK
Today Placecast announces our largest deployment yet, reaching more than one million opted-in consumers in a location-based mobile marketing program. We’ve partnered with the UK carrier O2, one of the most innovative and largest carriers in the UK and owned by Telefonica, to use the Placecast platform to serve location-based SMS and MMS messages from Starbucks and L’Oreal, the first two of several of O2’s partner brands to launch.
The program is called O2 More – a consumer targeted media service launched by O2 at the end of last year. Customers opt-in to receive targeted, relevant messages – and now the messages will include delivery based on location and time. O2 has licensed the Placecast platform to create geo-fences and tie relevant content to thousands of locations throughout the UK, similar to the ShopAlerts programs we have been running here in the US for brands like The North Face and Sonic Drive-Ins.
To our knowledge, this is the first time that a carrier has deployed a location-based marketing program like this at scale. Our partnership combines the location-based experience we’ve gained from both our trial and commercial programs with O2’s customer base of over 22 million, its network, and O2 More’s strong relationships with brands and agencies, and we’re thrilled to be able to scale it to this level and offer mobile alerts to consumers with offers when they are near their favorite retailers.
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