December 2010
4 posts
How Location-Based Services Can Boost Your Small...
Via Huffington Post: Our tactics for SMBs in navigating location-based services to increase traffic, grow revenue, and build loyalty
How Location-Based Services Can Boost Your Small Business
Vote for Placecast - TechCrunch's Crunchie Awards!
You can help Placecast win a Crunchie! Crunchies are annual awards from TechCrunch, one of the best tech publications that’s read around the world. Here’s the link: http://crunchies2010.techcrunch.com/nominate/ Please nominate Placecast as “Best Location Based Service” and also nominate our product “ShopAlerts by Placecast” for “Best New Startup Or Product Of...
The Cost-Benefit Analysis of Vanity Apps
This week, Mobithinking.com published a comprehensive look into what they’ve called the “false economy” created by the hype around vanity apps, their real-world benefit, and the actual ROI they provide given the highly specific and segmented audience (iPhone users only), limited downloads, and minimal use thereafter. For these same reasons, Placecast has chosen to focus on SMS...
Ever-Increasing Mobile Usage as 2010 Wraps
More and more consumers are using their mobile phones to send texts, according to a new comScore report – now 68.1% of all mobile subscribers are texting, a 2.1% change in just a three-month time period. As we expect that number to continue to grow, using SMS for location-based mobile marketing continues to gain traction as the most effective way to reach consumers at scale.
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