September 2009
1 post
The Alert Shopper Series 2 - Moms and Mobile...
There’s no question that moms are the primary decision maker when it comes to household purchases. Our Alert Shopper video series #2 examines this segment and is entitled “Moms and mobile marketing.” According to a DM News article, the mom is the most powerful consumer group in the U.S., comprising 75 million Americans with $2 trillion a year in spending power. That’s a lot...