December 2009
2 posts
Placecast Webinar: “Innovations in Retail: Using...
On Tuesday December 15, Placecast hosted a webinar aimed at finding new approaches that are working for retailers to increase brand affinity and drive repeat traffic into their stores. Moderate by Janye O’Donnell, the retail reporter for USA Today and co-author of the book, Gen BuY: How Tweens, Teens and Twenty-somethings are Revolutionizing Retail, the discussion provided insights for retail...
Final Installment of the Alert Shopper Series 6
Timed with the official kickoff of the retail industry’s most critical period and the climax of holiday season offerings, this week marks the wrap-up of our six-part investigative series.
With our Alert Shopper in-person interviews and third-party studies, we pioneered research in retail as it relates to understanding the role of mobile in commerce and mobile advertising. Over the last few...