November 2009
1 post
The Alert Shopper Series #5 - Teens and Mobile...
According to a new report from Pew Internet and American Life Project, mobile phone use has climbed steadily among teens. From 2004 to 2006, mobile phone use grew from 45% to 63%, and up to 71% in early 2008. Our Alert Shopper Series #5 examines this demographic.
Our in-person interviews provide insight into teen mobile usage, receptivity to message alerts and the increasingly important role the...