October 2009
3 posts
The Alert Shopper Series #4 - Men and Mobile
According to recent data released by Nielsen in 2009, close to 60 million consumers accessed the web via mobile devices in July 2009, up from 42.5 million last year. Specifically, the male mobile audience grew 26 percent of that period. Our Alert Shopper Series #4 examines this segment.
Interviews we conducted offer a window into male shopping habits, brand loyalty and how men research their...
CNBC Features Results from The Alert Shopper
Last week, CNBC did a story on mobile devices and shopping. It’s exciting to see much of the findings of our Harris survey included within this piece.
Click Here to read the full article.
The Alert Shopper #3 - Exclusive Harris...
Today we announced our study with Harris Interactive on Americans and location-based shopping.
The survey, which was conducted online from July 20 to July 22, 2009 among 2,029 adults ages 18 and older, measured consumer sentiment towards using mobile devices as it relates to shopping, sales promotions and impulse purchases.
Some of our key findings included:
Consumers are interested in receiving...