Quiznos is First Brand to Leverage the Power of Local Real-Time Offers Delivered by Aha’s Connected Car Service and Mobile App
Aha™ by HARMAN and Placecast have begun testing a new in-car advertising solution that delivers relevant, real-time promotional offers to consumers based on the vehicle’s location. This program marks the first time Placecast’s geofencing technology is being deployed in a vehicle. Quiznos is the first brand to activate promotional offers using the new service, which will roll out this month as part of a nationwide pilot program.
September 13, 2013
Consumers are increasingly interested in location-based content
A new survey by Pew research has some interesting insights into consumer behavior on mobile devices, in particular smartphone users, and their use of location. The survey found that almost 74% of smartphone users access directions and other location-related information on their devices, which is up by 19 points from 55% in 2011.
The survey also found that while users are definitely interested in getting relevant location-based content on their mobiles, the use of geo-social services, like checking-in, is actually declining. The percentage of people checking-in has gone down to 12% as compared to 18% from last year.
For the users that still do use check-in services, Facebook seems to be the most popular choice, followed by Foursquare.
Click here for the complete article on Marketing Land
PlaceAd is the first mobile demand-side platform (DSP) to deliver reach for location-based campaigns with dynamic localized ads, store level analytics and partnerships with the industry’s leading exchanges and SSPs including PubMatic, MoPub, and Smaato
With over $7 billion in ad dollars shifting to mobile in 2013, advertisers are increasingly looking for ways to generate and measure real-world purchases via mobile marketing. Until today, a major pain point for these advertisers has been the inability to execute a location-based display advertising buy that reaches a large number of mobile consumers with consolidated campaign reporting down to the individual store level. Today, Placecast, the leader in the location-based mobile marketing space, is announcing the launch of a new platform that solves this problem: PlaceAd.
(click on image to see the entire graphic)
June 18, 2013
Digital Dads are at the Forefront of Mobile Marketing
Dads are eagerly embracing the latest tech and marketing innovations, including local mobile offers. Research shows that 7 out of 10 want mobile alerts; 6 out of 10 have taken action on a mobile offer!
The latest poll (Wave IV) in the ‘Alert Shopper’ series of research revealed that 58 percent of American dads with smartphones said they had taken action on a promotion or coupon received on their phones, outpacing moms and those without kids.
Last week, Placecast took the stage with Visa at Finovate in San Francisco. Alistair Goodman, CEO of Placecast and Ray Schachle from Visa did a live demo of an exciting new solution that is built to simplify the entire mobile marketing operational process: an end-to-end mobile application with real-time redemption of mobile coupons at the point of sale.
Watch the demo: http://www.finovate.com/spring13vid/placecast.html
Resource launched is first-ever mobile wallet offering last week at the Open Brand Summit. The Resource Wallet framework is built using Placecast’s ShopAlert Wallet APIs that were unveiled by Alistair Goodman, CEO of Placecast, earlier this year at the Apps world event.
March 12, 2013
Women in Location (LBX Journal)
Check out this one-of-a-kind publication. The perspectives from these 18 dynamic women, including our very own Anne Bezancon, founder and president of Placecast, elevate the location industry to a whole new level. This is a must read for understanding the future direction of location-based thinking, technologies, and applications.
The complete Women in Location feature is available for download here.
February 8, 2013
Why Credit Card Companies Need Some Madison Avenue Style
Alistair Goodman (AllThingsD) - In 2012, companies like PayPal, Google and Apple made major announcements in the mobile wallets and offers space. Credit card companies were not nearly as noisy, but 2013 could be the year that all changes.
Financial institutions are embracing digital offers out of necessity because revenue from current sources is in decline. The future of the payments industry is shifting quickly to monetizing consumer relationships — particularly through mobile devices — and away from extracting new value from the payments value chain.