Resource launched is first-ever mobile wallet offering last week at the Open Brand Summit. The Resource Wallet framework is built using Placecast’s ShopAlert Wallet APIs that were unveiled by Alistair Goodman, CEO of Placecast, earlier this year at the Apps world event.
March 12, 2013
Women in Location (LBX Journal)
Check out this one-of-a-kind publication. The perspectives from these 18 dynamic women, including our very own Anne Bezancon, founder and president of Placecast, elevate the location industry to a whole new level. This is a must read for understanding the future direction of location-based thinking, technologies, and applications.
The complete Women in Location feature is available for download here.
February 8, 2013
Why Credit Card Companies Need Some Madison Avenue Style
Alistair Goodman (AllThingsD) - In 2012, companies like PayPal, Google and Apple made major announcements in the mobile wallets and offers space. Credit card companies were not nearly as noisy, but 2013 could be the year that all changes.
Financial institutions are embracing digital offers out of necessity because revenue from current sources is in decline. The future of the payments industry is shifting quickly to monetizing consumer relationships — particularly through mobile devices — and away from extracting new value from the payments value chain.
A new partnership between digital ad company SocialVibe and Placecast integrates SocialVibe’s platform and Placecast’s patented geofencing technology to deliver virtual currency via SMS to users who complete one of SocialVibe’s brand engagements for merchants like Best Buy and are then found nearby physical merchant store locations. This experience allows a brand to create a seamless connection with these users and extends SocialVibe’s successful online engagement model into the real world, reaching U.S. consumers across the buying cycle and rewarding them with virtual currency through the process.
October 19, 2012
Join Placecast for a mobile case study workshop with Citibank, AT&T, Catalina Marketing and Resource Interactive
We are excited to be hosting a workshop panel at the Money2020 expo next week in Las Vegas, NV.
If you are not familiar with this particular expo - Money2020 is the highest profile payments show to date with over 2,000 registered attendees and 300+ senior-level speakers from the payments industry including Suze Orman (CNBC), Osama Bedier (VP at Google), Don Kingsborough (VP at PayPal), Alpesh Choksi (President at American Express), Ed McLaughlin (Head of Mobile, Mastercard), Ken Worzel (SVP at Nordstrom).
WHAT MOBILE PAYMENTS CAN LEARN FROM THE ADVERTISING INDUSTRY
The panel is a mobile case study that offers a perspective on how mobile offers with drive mobile payments.
October 18, 2012
Placecast Launches ‘Card-Linked ShopAlerts’, Leveraging Powerful Patent + Geofencing Technology to Deliver Performance-based Mobile Marketing
Card-Linked ShopAlerts delivers measurable redemption rates and solves key pain-point around location data
On the heels of its ShopAlerts Wallet launch in June, Placecast is now announcing the launch of ‘Card-Linked ShopAlerts’, which are mobile offers tied to nearby store locations using geofencing technology that consumers redeem by simply swiping their linked credit or debit card at the store. Powered by a recently granted patent, Card-Linked ShopAlerts enables marketers to deliver tailored mobile offers to consumers when they are near a store, and retailers need only pay for the marketing when a customer actually makes a purchase inside the store.
September 10, 2012
Webinar on Sept. 20 - Behind the Geofences: Research insights from Kiehl’s and other location-based mobile marketing campaigns
As the ubiquity of smartphone devices grows, so does the interest and acceptance of location-based marketing. However, can retailers and marketers take advantage of these opportunities and adapt to this ever-evolving channel?
Sponsored by Placecast, this hour-long webinar on Thursday, Sept. 20 at 2 p.m. to 3 p.m. ET will offer expert advice on location-based marketing, as well as case studies on Kiehl’s and other brands.
August 16, 2012
Parents Outpace all other U.S. Adults When it Comes to Embracing Mobile Shopping, Marketing and Couponing
Here is the third installment of results released from a survey conducted online by Harris Interactive among 2,262 U.S. adults ages 18 and older earlier this year. The survey shows interesting trends around how people with children use their mobile phones to shop and save money, which is important for marketers to understand as back-to-school season is in full swing.
According to the results, U.S. adults with children under 18 years old living in their household (parents) are more likely to use their mobile phones for shopping-related activities compared to those without children under 18 years old in their household (non-parents). In fact, parents showed more activity than non-parents across all aspects of digital commerce (mobile and online) - from making purchases via mobile phones to receiving text and email alerts, and taking action on them.
Last week Placecast released the results of its latest survey conducted by Harris Interactive titled the Alert Shopper III. The survey was focused around data privacy and consumer views on companies dealing with personal consumer data. The results showed that U.S adults are more than twice as likely to trust Amazon with their personal data as they are Facebook. Grocery stores were rated as the most trustworthy in terms of consumer data usage when compared with Facebook, Amazon, Google, and cell phone providers.
[Click here to view an infographic that summarizes these results.]